Surfing is considered one of the most sought-after water sports all over the world. Its origin reaches back many centuries to the far-away islands of Polynesia, where people were first riding waves on boards.
The sport of kings. This is what surfing is also called and for a good reason. Back in the days, the Hawaiian chiefs, who were the most proficient riders on the islands, made their boards from the best wood and in a unique shape – their boards were called olo.
The rich history and lifestyle of surfing is what inspired us to create OLO. To us, surfing is more than a sport: It’s the epitome of freedom.